WELCOME TO THE LOVESAC!

One summer day in '95, Shawn Nelson thought, "I want to make this huge bean-bag thing." So he did. It was seven feet across, filled with everything but the kitchen sink, and took three weeks to stuff. Shawn showed off his Sac for three years before the demand for the foam-filled anomaly convinced its creator of the product's potential. Hoping to harness the retro spirit of the 1960's and combine it with the idea of a "bag," the name "LoveSac" was born. The company, "LoveSac" was registered on Halloween, 1998.

BECKETT INC. was among the first to see the immense potential of this comfy throw back and signed on as one of the original five franchisees in 2002. Currently Beckett Inc. operates the LoveSac of Provo location out of the Shops at Riverwoods mall. Beckett Inc. was the first franchisee to partner with local movie theatres to offer this amazing seating option for use in the theatres during the popular LORD OF THE RINGS film series.

Due to the success of the Provo location, BECKETT INC. is considering additional franchise options in markets that are yet untapped. in October of 2004, BECKETT INC sent a team of researchers to Alaska to asses the viability of opening a franchise in that state. After running the numbers it was decided that the demographics of the area would not support the venture. Instead, the company sent up a team to introduce the product at the Alaska State fair. The limited engagement was a great success and plans are in place to return in 2005 for another go.

LOVESAC INFORMATION
Updated on April 11, 2005

LOVESAC NEWS

BECKETT INC. will not expand the LoveSac franchise division at this time acknowledging fundamental concerns about the LoveSac corporate structure and its stability at this time. Executives site concerns of product shortages in the holidays with no clear startegy on teh part of LoveSac to meet these challenges(read more)

LOVESAC IN ALASKA -The 2004 Alaska State Fair adventure was a great success in creating buzz and excitement for the oversized furniture. Even State Senator Lisa Murkowski found the joy of LoveSac to be too much to pass up during a campaign stop to the fair (read more).

MOVING LOVESAC
BECKETT COMMERCE has announced intentions to move the LoveSac of Provo from the Shops at Riverwoods to the University mall. The decision comes as LoveSac corporation is looking to increase the market share of the franchise in the Provo area. The University Mall is the most visited mall in the area and services more than 1 million consumers in the Utah Valley (read more).